Neuromarketing - Where Brain Science and Marketing Meet

A surprising commentary by Walmart CEO Mike Duke reinforced the theory that less affluent consumers operate on a payday-based buying cycle (see When Are Consumers Most Receptive). According to Duke, "Purchases are really dropping off by the end of the month even more than last year." Walmart shoppers often are paid at the beginning of the…

Most of us don't give much thought to what we call our product, at least in terms of category. Toothpaste is toothpaste. Cars are cars. Perhaps it's time…

We think of brands as amazingly powerful. People prefer whatever cola they are drinking, as long as it's labeled Coca Cola. People pay lots more for a…

OK, readers, I need some input. Here's my plan. Every neuromarketing firm says it has data showing the effectiveness of its methods. I really believe that…

I hated returns when I was in the catalog business. I viewed returns, not without reason, as margin-killing time-wasters. The returned merchandise was…

Brain scans (of a sort) are coming to a home near you. Neuromarketing firm EmSense has launched a new service that they say will let them monitor emotional…

Ask catalog or Internet retailers what a return cost them, and they will likely be able to cite some very specific numbers reflecting shipping costs,…

In years of running a direct marketing firm that included a small call center, my objective was to eliminate, or at least minimize, waiting time for phone…

In our language, we tend to associate height with good. Heaven is above us, Hell is somewhere beneath us. God is described as appearing on a mountain, not in…

Reciprocity, also called reciprocation, is a common enough theme here at Neuromarketing. The concept of reciprocity suggests that giving someone something,…