Neuromarketing - Where Brain Science and Marketing Meet

Some of my more popular posts over time have been those dealing with selling to two different customer groups: spendthrifts, who spend money freely, and tightwads, who don't part with their money easily. (See Five Keys to Selling to Spendthrifts, Tightwads, Spendthrifts, and Everyone Else and Five Keys to Selling to Tightwads). It's safe to say…

Could a simple smiley face on your power bill change your consumption? Utilities in various states, tired of unsuccessful attempts to encourage energy-saving…

A few weeks ago Dave Munger at Cognitive Daily had a great post about how naming a smell can help us imagine it in the future. He described research that…

A variety of technologies are being pressed into service to "read minds," and Canadian researchers have found they can determine a subject's preference with 80%…

If you want to be sure to make a great impression on your retail store customers and let them know about today's great bargains, where should you make your…

The current economy is tough on retailers. These stores often operate on thin margins to begin with, and make most of their profit during the holiday season.…

I saw Bill Gates do a presentation years ago at CES, and he wasn't the most memorable speaker I've ever seen. (Gates has held up a lot better than the…

One of the problems with measuring the viewership of television programming is that counting viewers doesn't give advertisers or programmers any information…

Innerscope Research has released the results of its biometric tests of the 2009 Super Bowl ads, and found that three of the top 5 ads seemed tied to the…

No brain scans or biometrics were used in selecting my winner in the Super Bowl ad sweepstakes: Hyundai. This is a highly subjective choice, based on my guess…