The F-Pattern describes one way visitors view your content. Here's how to optimize for it.

For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.

All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.

My Stuff Want a no-cost way to improve your customer's experience? You might have to abandon the time-honored philosophy of "under-promise and over-deliver." Check out Ep #32: A Surprising Way to Improve Real Customer Experience of The…

Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.

Here's the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.

Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an intensely human platform because it’s driven by people buying stuff from other…

Here are the most intriguing and useful articles I've found in the last week, plus a summary of my own new content. Enjoy!

If you're a digital marketer, then you know the feeling. You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the data and what do you see…an embarrassingly low…

Conversion experts optimize websites for a living, so we take a detailed look at how they convert visitors into leads on their own websites.