When Lead Generation Trumps Helping Customers | #FrictionHunter
Turning a chat request into a lead generation process adds friction and annoys customers.
Browsing Tag
conversion
5 Ways To Boost Results With Growth Hacking Techniques
Learn the exact growth hacking tactics that grew CoSchedule's email list from zero to 250,000 and pageviews from zero to 1.4 million.
5 Ways You Can Use Gestalt Principles For Powerful Imagery
How can a nearly 100-year-old set of psychological principles boost your web results? Lucia Wang explains Gestalt principles.
Why Great Reviews Aren’t Always Great for Sales
Good reviews definitely boost sales, but watch out for a few pitfalls.
How to Increase Digital Trust with an Easy Fix
Want to boost your digital trust? Studies show there's an easy approach you can use.
5 Ways for Ecommerce Websites to Build Trust
Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed that…
Confused Customers Cut Conversions
For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.
6 Consumer Psychology Hacks You Need to Know NOW!
Six ways a better understanding of consumer behavior can boost conversion rates.
Dark Patterns: How Even Savvy Users Get Tricked
Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.
The Simple Sales Booster That Almost Nobody Uses
A recent test described by WhichTestWon showed adding a single line of text to a web page could boost sales, from a few percent to 200+%. Yet, very few websites use this technique. Do you?
