I've been waiting for the first news of neuromarketing in the 2008 U.S. presidential election, and it has arrived a full year before the election itself. The first few conclusions seem so obvious as to not require firing up a…
Can neuromarketing explain why Trump won, and why the polls were so wrong?
Here's your required reading for the week! Don't forget to share your own "must read" find in a comment!
"The Web Psychologist" explains how you can use individual personality traits to market more effectively.