Brilliant Social Proof Display by Mashable

Many, if not most, content sites today show how many social media shares each page or article has earned. This is a classic use of social proof, i.e., building credibility and earning additional shares by showing that others are doing it…

Don’t Make This Social Proof Mistake

Every marketer knows that social proof - showing that other people use your product, support your cause, etc. - is a powerful persuasion tool. It's one of influence expert Robert Cialdini's six main principles, and may be the best-known…

Playboy Bunnies as Social Proof?

One of the benefits of presenting at conferences is that you get to meet interesting people you might not otherwise encounter. One such individual at the Slovenian Advertising Festival was Jan Heemskerk, Netherlands-based editor of…

Proof: Headlines Are Crucial

Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The answer may well be, "Yes!" according to a new study by OTOInsights. In an unusual…

3 Neuromarketing Lessons from Video Games

Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not found in other fields. This is no accident: during my time studying game design and…

Scarcity vs. Abundance in GEICO Ad

Is abundance better than scarcity? Lately, insurance giant GEICO has been running an ad comparing their advantages to "the other guy." They illustrate it with a stack of ten chocolate chip cookies for GEICO while their unnamed competitor…