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Neuroscience and Marketing Books
Books about or related to brain science or neuromarketing.
Cialdini Answers: Are Six Principles Still Enough?
What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the…
Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks
It's been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from "Dr.…
New Brainfluence Translations
I'm happy to say that there are (or will be) two new translations of Brainfluence - one in simplified Chinese, and (finally!) one in Spanish.
Do You Suffer From Funnel Vision?
They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing's Scott Stratten.
10 New Episodes of the Brainfluence Podcast
Time really does fly - it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren't getting our weekly episodes delivered to your player automatically,…
Spin Sucks by Gini Dietrich
Book Review:Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) by Gini Dietrich
In a world where public relations firms have been revered for their ability to "spin" stories for their clients, calling a…
Positive Results from Negative Thinking, Naps, Checkout Psychology… Roger’s Picks
This week's roundup has a distinctly Austin flavor - we didn't plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music!
Web Psychology, Snackable Content, Flow, and… Boobs? Roger’s Picks
Here we go again - great reads from around the web, and a batch of new interviews with brilliant persuasion experts!
Webs of Influence by Nathalie Nahai
Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai
I read a lot of marketing books, but it's rare to find one that so closely matches my own interests. Nathalie Nahai's Webs of Influence focuses on the…
Repped: 30 Days to a Better Online Reputation by Andy Beal
Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal
In these days of heavy business books laden with theory, we still encounter a few that are short, action-oriented, and eminently practical. Andy Beal's Repped is…
