Neuromarketing

In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in. And, I compare laptop backpacks, messenger bags, padfolios, and more.

Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.

The SXSW Panelpicker is open, and our entry this year is Hook ’em: The Psychology of Persuasive Products – SXSW 2016.

Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.

Invicta Books has released a Hungarian translation of Brainfluence, the eighth translation from the original English.

Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.

Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.

Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."

Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don't pull the plug on that direct mail campaign…

The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise. But, completely dismissing the sketchy science perception won't be possible as long as…