Neuromarketing

Here's my latest content for the week, and hand picked items both I and my readers liked, too.

Here's the most compelling stuff we found all week, plus what I published. I hope that's compelling, too!

Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple screen users have less gray matter in a specific area of the brain.

Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music…

Your weekend reading list for all things brain and marketing-related...

Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.

Here's the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.

Almost certainly, there are two words that have been drilled into you as important since the day you started talking. Now, research shows these words have surprising power over how others perceive you.

Essential reading for the weekend...

One of the post-speech questions I'm often asked is whether employing my neuromarketing strategies is "manipulative" and/or unethical. This weekend's Dilbert strip by Scott Adams highlights the divide between manipulation and customer…