Neuromarketing

Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music…

Your weekend reading list for all things brain and marketing-related...

Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.

Here's the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.

Almost certainly, there are two words that have been drilled into you as important since the day you started talking. Now, research shows these words have surprising power over how others perceive you.

Essential reading for the weekend...

One of the post-speech questions I'm often asked is whether employing my neuromarketing strategies is "manipulative" and/or unethical. This weekend's Dilbert strip by Scott Adams highlights the divide between manipulation and customer…

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page Can…

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between…

Here's your required reading for the week! Don't forget to share your own "must read" find in a comment!