Neuromarketing

Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your credibility a boost with one small change.

Your weekend reading list is ready! Just a few must-read items from around the web... My Stuff We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a…

What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient's first name. This remarkable result hasn't been formally published, but is recounted in The Small BIG, the latest effort from…

My Stuff Want a no-cost way to improve your customer's experience? You might have to abandon the time-honored philosophy of "under-promise and over-deliver." Check out Ep #32: A Surprising Way to Improve Real Customer Experience of The…

Your weekend reading list!

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the…

It's been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from "Dr.…

I'm happy to say that there are (or will be) two new translations of Brainfluence - one in simplified Chinese, and (finally!) one in Spanish.

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales!

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing's Scott Stratten.