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Neuromarketing
General news and opinion in the field of using brain science in marketing
The Most Persuasive Website in the World and More – Roger’s Picks
It's that time again, and we've got a diverse set of reading from around the web. Please share your own great find in a comment!
Need more exposure? Austen Allred (@AustenAllred) tells you how in The Hacker’s Guide to Getting Press . This…
Why You Are a Complete Idiot If You Don’t Google Yourself
The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the "guilty" part.…
Repped: 30 Days to a Better Online Reputation by Andy Beal
Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal
In these days of heavy business books laden with theory, we still encounter a few that are short, action-oriented, and eminently practical. Andy Beal's Repped is one…
Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks
Here's the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment!
The Popcorn Effect: When Do Brand Ads Fail?
Guest post by John Carvalho
Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences.
How to Turn a Thank You into Higher Sales, and More: Roger’s Picks
Here's some of the interesting stuff we've gathered during the last 7 days... add your own find in a comment!
Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks
Another week, another batch of required reading from around the web. There's one new feature this week - after "My Stuff," I've added one "Weird or Wonderful" link just for fun. If you found a compelling piece of content this week, add a…
Can a Big-Box Supermarket Create ‘Liking’?
Most readers here know that one of the six principles of persuasion proposed by influence expert and recent Pubcon keynoter Robert Cialdini is "liking." Liking can be established by displaying shared attributes - we both went to the same…
Can One Word Turn Nonsense into Powerful Persuasion?
Some words have an unusual power over us, disarming defenses and letting us be persuaded more easily. One of these words is "because." I was reminded of some fascinating research conducted decades ago by Pubcon keynoter and persuasion…
Pronoun Power, Looong Content, Buffett’s Billion, and More – Roger’s Picks
It was a busy week between speaking gigs in New Orleans and Austin, but never fear - I've still got a great selection of the best content I found during the last 7 days! Did you find a fascinating feature or amazing article? Leave a…
