Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
How the World’s Leading Persuasion Expert Gets Your Business Card
If you attend conferences, you'll encounter lots of people doing things to get your business card. Walk the aisles of an exhibit hall, and you'll see fishbowls for iPad raffles, booth babes handing out t-shirts... all for the price of a…
Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More – Roger’s Picks
Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that's as addictive as an illegal drug, we've got something for you!
Hooked by Nir Eyal
Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover
Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were young…
Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks
Here are our picks of content worth reading from around the Web this week... Did you find something worth sharing? Leave a link in a comment!
Neuromarketing Consolidation: Sands Research and Neurons, Inc. Merge
In a possible sign that the neuromarketing industry is maturing, two well-regarded firms in the space have announced their merger: Sands Research and Neurons, Inc.
Sands, founded by Dr. Stephen Sands, is best known for their "brain movies"…
The Brainfluence CD
I just received an actual copy of the Brainfluence CD. Despite the fact that it's unabridged (yep, all 100 techniques are in there), Brilliance Audio made it fit on one CD because it's in MP3 format.
7 Ways To Be the Most Interesting Person in Any Room, and More – Roger’s Picks
Consider this a double-dose of Roger's Picks since we missed last week's wrap-up... And, if YOU found a compelling article or blog post this week, add it in a comment!
Brainfluence Podcast: Who Do YOU Want to Hear From?
In a few weeks, we'll be launching The Brainfluence Podcast. Each week, I'll talk to an interesting person in the field of marketing, neuroscience, behavior/psychology, user experience, customer experience, behavioral economics, conversion…
Riddle: When Is Twitter Like an Elevator?
Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the incomprehensible control system I described in Don’t Redesign Your Elevator! The…
Power of Ten: The Weird Psychology of Rankings
Headline writers have known for years that rankings articles like "Top 10" lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve…
