Neuromarketing

How can a nearly 100-year-old set of psychological principles boost your web results? Lucia Wang explains Gestalt principles.

Good reviews definitely boost sales, but watch out for a few pitfalls.

"The Web Psychologist" explains how you can use individual personality traits to market more effectively.

Want your people to enjoy coming to work? Dr. Paul Zak shows you how to get there with neurochemistry.

If you’re like most people, you write a LOT of emails. And, you probably spend your time focusing on your email’s contents while giving little thought to your closing. However, a new study from email software provider Boomerang suggests…

Want to boost your digital trust? Studies show there's an easy approach you can use.

Is abundance better than scarcity? Lately, insurance giant GEICO has been running an ad comparing their advantages to "the other guy." They illustrate it with a stack of ten chocolate chip cookies for GEICO while their unnamed competitor…

Here are the most-viewed and shared posts - the Best of Neuromarketing 2016. Topics include neuroscience, CRO, influence, and more.

I'm testing something and I'd love your advice. I've converted a couple of episodes of The Brainfluence Podcast to videos on YouTube and added them to my channel. There's not much to see, it's all about the audio and subtitles. Why would I…

Digital loyalty and rewards programs bring both problems and opportunities.