Where Brain Science and Marketing Meet

Target People’s Dreams at SXSW 2018

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neuromarketing at sxsw 2018
Want to see some neuromarketing content at SXSW 2018? You can make it happen! Nico Sarti of the TVC Group is proposing a panel, Target People’s Dreams over their Facebook Feeds. TVC is a content agency that is part of The Economist Group.

tvc groupNico was kind enough to invite me to be part of the panel. I’ll be joined by Greg Lappage, Creative Director at the TVC Group. The questions the panel will answer are provocative:

Is it possible to plan and deploy content-led ideas that can be lodged directly into people’s dreams?

With the latest advancement in big data analysis and content marketing science, will we be able to add consumer’s subconscious to the ad inventory?

Will big data and science behind content creation completely annihilate free will in consumers?

Target People's Dreams at #SXSW 2018 - our panel proposal! #Neuromarketing Click To Tweet

Want to find out the answers to these and other questions? Or maybe ask one of your own? Then please take a moment to vote for the panel here: SXSW Panel Picker. Voting is open now and closes August 25, so don’t wait!

If you vote for the panel, please tweet the link and tag me in the tweet! I’d love to hear that you are excited about the panel.

(Note: In the haste to meet the SXSW proposal deadline, I was incorrectly identified as a self-employed neuroscientist. Cool gig, right? As you probably know, I only play a neuroscientist on my blog. My business affiliation is Dooley Direct. The organizers are attempting to fix this.)

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