Neuromarketing

3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron's Avatar brought 3D to the big screen in a…

If you are headed to South by Southwest, aka SXSW, in Austin later this week, be sure to check out the session "Big Brother in Your Brain: Neuroscience and Marketing." Organized by Eric Kogelschatz, the panel will feature: Gary Koepke,…

Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface.…

We know that slow, balky, and confusing websites aren't a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good…

Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a "neuro-engagement…

What makes an engaging television commercial? If you think visual and auditory appeal - action, sound, music, people, color, etc. - you would usually be correct. Ditto for high production values. An exotic location might help, too.…

In what is becoming an annual event, Sands Research announced the "winning" commercials for Super Bowl 2010 as determined by their neuromarketing analysis. Volkswagen emerged as #1, well ahead of the competition by Sands' metrics.

I've been chronicling the nascent neuromarketing industry since 2006, and I don't think I've seen a story to date which captured social media attention to the degree that the recent Campbell Soup neuromarketing story did. The original…

One To One Interactive has reached a definitive agreement to acquire fhios, a customer experience, research, and design agency with offices in London, Singapore, and São Paulo. The fhios operations will become part of OTOInsights, the…

Meeting with a sales prospect in person for the first time? Think twice before you offer her a nice, ice-cold beverage. Instead, try a steaming mug of hot coffee to make the best impression. One of my favorite researchers, John Bargh of…