Neuromarketing

Many of the decisions we make are guided by some kind of reward. Do I go through the McDonalds drive-thru window and get a burger and fries that will light my brain up like a Christmas tree, or do I delay eating until my planned meal-time…

In yet another indication that human olfactory responses can completely bypass our conscious thought process, a study at Florida State University has shown that the natural scent of an ovulating woman can boost the testosterone levels of…

Browse through the magazines at the supermarket checkout line, and you'll find that almost every one oriented to a female audience has some kind of a weight loss plan on the cover. Male-oriented magazines, meanwhile, are more likely to…

Visa "Trip for Life" TV Spot from VisaGoWorld on Vimeo. Last week, neuromarketing firm Neurofocus released summary results of a study that compared the performance of the same ad when run on television and on two Internet websites,…

The better the product, one expects, the fewer the flaws one will find. That's why Lexus is at the top of the quality surveys, and why Yugo went out of business. That's perfect logic, until you get to true luxury products. One of the…

It isn't even Neuromarketing 101, but here's a very, very short video from NewScientist that explains the basic concept of using EEG to gauge consumer reaction to ads:

When I first heard that famed neuroscientist Eric Kandel was about to join the Neurofocus advisory board, I was both surprised and excited. Surprised, because Kandel - a professor at Columbia University, a Nobel Laureate, and the top…

Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I'm going to tell you that there is one situation where fancy, hard to read fonts can actually work…

The surprise hit of our Big Brother in Your Brain: Neuroscience & Marketing panel at SXSW was the world premiere of Brain Hop, a funny hip-hop video created by Neurofocus, and shown for the first time by our co-panelist, Neurofocus CEO…

A quick post in the lead-up to SXSW... Rainmaking Be sure to listen to my interview with Kim Greenhouse of It's Rainmaking Time. You'll find it here: Neuromarketing: Brain Science & Marketing Join Forces. Kim and I discuss some of…