6 Consumer Psychology Hacks You Need to Know NOW!
Six ways a better understanding of consumer behavior can boost conversion rates.
Social Proof: Are You Doing It Wrong?
New research shows that all social proof isn't equal - one kind is more persuasive.
Best of Neuromarketing – 2015
It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!
The Big Mistake Most Non-Profits (and Some Businesses) Make
There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.
The TMI Effect for Pictures Can Reduce Your Sales
Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.
Magic Math: You Can Double Your Results in 43 Days
It's easier than you think to double your results by following this simple plan based on real-world examples.
7 Ways to Engage Your Customer’s Reptilian Brain
Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.
How To Use Positive Framing to Persuade and Sell
Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.
Dark Patterns: How Even Savvy Users Get Tricked
Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.
Increase Your Visitor Engagement, Increase Your Profit
Your site's design can reduce visitor engagement, which will lower your conversion rate and profits. Learn how to track engagement and see examples of how to improve it.
