What DARPA Knows About Persuasive Copy

I’m sure many of my readers here at Neuromarketing also subscribe to Brian Clark’s great Copyblogger blog (if not, you should!), but in case you missed it, I did a rare (for me) guest post there yesterday. It’s How to Write Weapons-Grade Copy, and explains why the super-secret research arm of the U.S. military, DARPA, is putting money into studying one particular writing technique.

What’s the secret persuasion tool the super-spooks are so interested in? I won’t spoil the surprise – check out my post here!


This post was written by:

— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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4 responses to "What DARPA Knows About Persuasive Copy" — Your Turn


Brian Clark 29. November 2011 at 1:15 pm

Glad to have you as a guest, Roger. Maybe we should do it more often. ;)


Roger Dooley
Twitter: rogerdooley
29. November 2011 at 1:25 pm

Thanks, Brian, it was a lot of fun – you have a great community!


Aman Basanti | Age of Marketing 29. November 2011 at 5:26 pm

Roger congratz on your guest post. Copyblogger is one of the hottest places to guest post right now. I look forward to the day I get a guest post there hehe.


Erica 29. November 2011 at 11:52 pm

great post! love the links you added and you should guest post here more as well!


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