I’m sure many of my readers here at Neuromarketing also subscribe to Brian Clark’s great Copyblogger blog (if not, you should!), but in case you missed it, I did a rare (for me) guest post there yesterday. It’s How to Write Weapons-Grade Copy, and explains why the super-secret research arm of the U.S. military, DARPA, is putting money into studying one particular writing technique.
What’s the secret persuasion tool the super-spooks are so interested in? I won’t spoil the surprise – check out my post here!
This post was written by:
Roger Dooley — who has written 900 posts on Neuromarketing.
Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.
Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
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4 responses to "What DARPA Knows About Persuasive Copy" — Your Turn
}Glad to have you as a guest, Roger. Maybe we should do it more often.
Twitter: rogerdooley
29. November 2011 at 1:25 pm
Thanks, Brian, it was a lot of fun – you have a great community!
Roger congratz on your guest post. Copyblogger is one of the hottest places to guest post right now. I look forward to the day I get a guest post there hehe.
great post! love the links you added and you should guest post here more as well!