Fonts That Create Emotions, and More – Roger’s Picks

We’re trying something new here at Neuromarketing – a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn’t fit in any of those categories. Cat videos, too! Well, probably no cat videos… but if we find something particularly amusing, we’ll share it!

fonts-choIn The science behind fonts (and how they make you feel), Mikael Cho explores the emotional side of fonts and text layout. It’s a wide-ranging discussion that brings in eye movement patterns, psychology research, and cultural differences.

Where on the planet is the highest concentration of conversion experts? According to writer Kathryn Aragon, writing at Brian Massey‘s Conversion Scientist blog, it’s Austin, Texas. In Austin: The Conversion Capital of the World, Kathryn lists, in addition to Massey, more than a dozen other performance marketing experts. The selections include Bryan Eisenberg, Jeffrey Eisenberg, Ryan Deiss, Noah Kagan, Bill Leake, and more. I snuck onto the list, too.

emotient-cheeriosSuper Bowl Research Combines Biometrics and Facial Coding. Neuromarketing firm Innerscope Research, who uses biometric techniques to gauge consumer response to ads and content, teamed up with Emotient, a facial coding firm, to analyze this year’s Super Bowl ads.

PubCon founder Brett Tabke has been a leader in encouraging web marketers to think about psychology to improve web site results. Malcolm Gladwell, author of Blink, delivered a keynote a few years ago. Now, it’s been announced that the main keynote for PubCon New Orleans will be persuasion psychology expert Dr. Robert Cialdini, author of the perennial best-seller, Influence. For a double dose of brainy marketing, sign up for the Masters Group Training the day before the main Pubcon conference – I’ll be doing the opening keynote for that group!

shopify-price5 Ecommerce Pricing Experiments that Will Make You Want to Run an A/B Test Today by by Mark Macdonald at Shopify’s blog not only has a great headline, it highlights some great pricing and product positioning strategies.

The always-interesting Which Test Won featured an A/B test with truly remarkable results: Which Landing Page Increased Leads by 2,000%?.

What’s the most critical step in email marketing? Surely, it’s getting people to at least open the email. I’m a big fan of personalization in all forms, and it turns out to work in email headlines, too. Read more at Study Says a Personalized Subject Line is the Key to Email Success at Marketing Pilgrim.

One of the experts that makes Austin the conversion capital is Peep Laja. In his epic post, The Better Than Ultimate Guide To Landing Page Optimization, Peep provides a great resource for anyone who wants to tune up their landing pages.

Should we keep doing this? Leave a comment with your thoughts!


This post was written by:

— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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7 responses to "Fonts That Create Emotions, and More – Roger’s Picks" — Your Turn


Ian 8. February 2014 at 4:39 am

Really good – information rich and valuable. Yes, keep doing this.


guest 8. February 2014 at 7:13 am

Yes, Keep doing this!!


Monika 10. February 2014 at 3:22 am

Please do, thanks for sharing!


nalts 10. February 2014 at 11:09 am

Please continue to do this. I crave more from NSM and don’t have the energy to track down interesting pieces like you probably uncover regularly. It would be a fantastic Tuesday or Thursday recurring event. Mondays and Friday aren’t as ideal for this kinda thing IMHO. What I really appreciate is not just your curation but your observation overlaying the stories. And common- how about a picture for each one? Are you trying to emulate the WSJ? :)


Roger Dooley
Twitter: rogerdooley
10. February 2014 at 11:36 am

Emulate the WSJ? Ha… I did the post without pics at first, but it seemed a bit bare. Maybe I’ll try one pic per story, if there’s something appropriate. I’ve done that in my own “best of” posts and think they helped the reader scan for things of interest.

Quite a lot of content on the web has no images, or generic stock images that say nothing about the content. For the stuff I write, adding an image often takes a lengthy search of my image resources, and frequently involves creating a custom image. Takes time, but it beats a pic of two guys in suits shaking hands and representing who-knows-what!


Robin Jennings 18. February 2014 at 4:01 pm

Great collection of reading once again. Thanks


ashutosh joshi 22. February 2014 at 1:47 am

Nice collection.. :)


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