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Search Results | "olfactory"

The Rivalry in Your Customer’s Brain

30. August 2011

Decisions aren’t linear conclusions – they are often a battle of competing interests in the consumer’s brain. Marketers need to identify some of these rivals and back a winner with their advertising.

When Marketing Stinks

17. September 2010

4 comments

Olfactory marketing has been used for years, and usually the objective is to use appealing scents and create a positive branding message. Not always, though – one politician is conducting a campaign that, well, stinks. Carl Paladino, the Republican nominee for governor of New York State, has sent out a mailing that smells like garbage.

Scent of a Billboard

7. June 2010

12 comments

Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent. In Mooresville, NC, a billboard has been erected that, for parts of the day, emits the smell of grilling steak.

Scent Increases Product Recall

28. May 2010

6 comments

Would you prefer a scented pencil? How about a tennis ball? Tires? You might not care, or even prefer to avoid the olfactory assault altogether, but research shows you’ll remember the product better if it has a scent.

Neurons That Fire Together Wire Together

6. May 2010

5 comments

One of the key factors in the human brain’s ability to change via neuroplasticity is that neurons form interconnections based on simultaneous firing over a period of time. According to Norman Doidge, author of The Brain That Changes Itself, this theory was first proposed by none other than Sigmund Freud, but was articulated in more [...]

Olfactory Fertility Cues Boost Men’s Testosterone

20. April 2010

10 comments

In yet another indication that human olfactory responses can completely bypass our conscious thought process, a study at Florida State University has shown that the natural scent of an ovulating woman can boost the testosterone levels of men exposed to that scent. In research published in Psychological Science, FSU scientists Saul L. Miller and Jon [...]

First-time Scents are Memorable

8. December 2009

7 comments

We know that smells can evoke memories – think Proust’s madeleine – but new research shows that first-time scents seem to merit a unique status in our brains. The researchers used fMRI imaging to judge how well people paired scents and objects a week after their first exposure…

Scent Marketing vs. Social Media

30. October 2009

13 comments

The other day, Ad Age’s CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic – he is the founder and chief marketer of the Scent Marketing Institute – but he makes some good points when he questions why so few marketers employ olfactory [...]

Sensory Branding at Le Méridien

10. August 2009

3 comments

The last time you were in a hotel, what did it smell like? Do you recall any sounds? While I think sensory branding is important for all businesses, hotels have a particularly strong opportunity to practice it. After all, their customers enter the hotel environment completely, providing plenty of opportunities to both delight the senses [...]

Subconscious Sniffing

5. May 2009

2 comments

It’s no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that women responded differently when they smelled the sweat of sexually aroused males, even though almost none of the [...]

« Older Entries

Search Results | "olfactory"

The Rivalry in Your Customer’s Brain

When Marketing Stinks

Scent of a Billboard

Scent Increases Product Recall

Neurons That Fire Together Wire Together

Olfactory Fertility Cues Boost Men’s Testosterone

First-time Scents are Memorable

Sensory Branding at Le Méridien

Subconscious Sniffing

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