persuasion slide

Want to boost your digital trust? Studies show there's an easy approach you can use.

Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.

Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon's Kindle Store.

Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.

For most attendees of Pubcon Las Vegas, the best part of Matt Cutts's keynote was his measured and nearly genial response to the previous day's attack on both him and Google by Internet entrepreneur Jason Calacanis. Cutts heads…

The Persuasion Slide is a deceptively simple new model for the process of persuasion that accommodates both traditional conscious factors as well as the often more significant and powerful non-conscious factors.