The Secret Behind Retail Customer Experience Success Is Brain Science deniseleeyohn Does retail customer experience success depend on neuro-triggers? PIRCH says yes. Read More...
Magic Math: You Can Double Your Results in 43 Days Roger Dooley It's easier than you think to double your results by following this simple plan based on real-world examples. Read More...
Is Your New Website Layout Killing Your Engagement? Liraz Margalit Do horizontal website layouts work better? Article looks at heat map and scroll data, plus the psychology and science of web design. Read More...
How To Write Headlines That Surprise The Brain Roger Dooley You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example. Read More...
The Ultimate Laptop Bag: My Quest For Perfection Roger Dooley In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in. Read More...
7 Ways to Engage Your Customer’s Reptilian Brain Heidi Haskell Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples. Read More...
Persuasive Product Psychology Panel at SXSW 2016 Roger Dooley The SXSW Panelpicker is open, and our entry this year is Hook ’em: The Psychology of Persuasive Products – SXSW 2016. Read More...
Eyes Are The Door to Trust. Attractiveness, Too. Roger Dooley Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics. Read More...
Brainfluence in Hungarian Roger Dooley Invicta Books has released a Hungarian translation of Brainfluence, the eighth translation from the original English. Read More...
How the TMI Effect Cuts Your Sales, and 4 Ways to Avoid It Liraz Margalit Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect. Read More...