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Neuromarketing

The Ultimate Laptop Bag: My Quest For Perfection

Roger Dooley
In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.
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7 Ways to Engage Your Customer’s Reptilian Brain

Heidi Haskell
Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.
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Persuasive Product Psychology Panel at SXSW 2016

Roger Dooley
The SXSW Panelpicker is open, and our entry this year is Hook ’em: The Psychology of Persuasive Products – SXSW 2016.
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Eyes Are The Door to Trust. Attractiveness, Too.

Roger Dooley
Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.
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Brainfluence in Hungarian

Roger Dooley
Invicta Books has released a Hungarian translation of Brainfluence, the eighth translation from the original English.
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How the TMI Effect Cuts Your Sales, and 4 Ways to Avoid It

Liraz Margalit
Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.
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How To Use Positive Framing to Persuade and Sell

Roger Dooley
Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.
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Get Smarter Instantly With This Fishy Technique

Roger Dooley
Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."
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Print vs. Digital: Another Emotional Win for Paper

Roger Dooley
Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly…
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Your Brain on Porsche: Neuro-Nonsense

Roger Dooley
The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise. But,…
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Virtual Keynotes & Remote Workshops by Roger Dooley
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Brainfluence    The Persuasion Slide

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  • Cognitive Branding with Sandeep Dayal | Brainfluence
  • The Four Core Regrets with Dan Pink | Brainfluence Brief
  • Trust & Inspire: Stephen M. R. Covey Interview with Roger Dooley | Brainfluence
  • Choice Architecture with Eric J. Johnson
  • Dan Pink: The Power of Regret | Brainfluence
  • Best Book Promo Ever? Karen Mangia's Success from Anywhere | Brainfluence Brief
RSS Roger at Forbes
  • Zoom Shirt And Pajamas? Think Again.
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RSS The Brainfluence Podcast
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  • Dorie Clark on The Long Game
  • Dan Pink on The Power of Regret
Latest Neuromarketing Posts
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¡Nuevo – Neuromarketing en español!

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