Neuromarketing - Where Brain Science and Marketing Meet

Why We Buy - The Science of Shopping, by Paco Underhill, isn't exactly what the title might imply. It's not a neuromarketing text, it doesn't delve deep into the psyches of consumers, and it doesn't disclose the hidden motivations of shoppers. Despite the lack of colorful brain scans, Why We Buy is an amazingly useful guide for anyone involved in…

Continuing our survey of neuromarketing books, we recently finished Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound, by…

Emotional Branding - The New Paradigm for Connecting Brands to People by Marc Gobé isn't a new book - it dates back to 2001. Nevertheless, those interested in…

Much of what we write about here at Neuromarketing is research that helps explain behavior. In other words, the neuroscientists take known human behavior and…

Paul Zak, Director of Claremont?s Center for Neuroeconomic Studies, was awarded a $1.5 million grant from the John Templeton Foundation to continue researching,…

Often, neuromarketing and neuroeconomic research seems to mostly confirm what we already knew, but a study at the University of Oregon produced results that are…

Do you think there's something wrong with this promo? It's a milk chocolate circle, originally wrapped in gold foil, embossed with the firm's name, "Foot…

Employing cognitive science to creation of a new ad for cranberry juice may have been a key factor in the ad's scoring in the top 10% of a recall test of over…

Stephanie West Allen, author of Idealawg, is teaming up with Dr. Jeffrey Schwartz of UCLA to write a new blog, Brains on Purpose, on how neuroscience can help…

We've covered the concept of buying pain here frequently, but haven't seen much about how giving away money affects the brain. Two new studies shed some light…