Neuromarketing - Where Brain Science and Marketing Meet

In conjunction with my new book FRICTION, I'll be focusing on bad user and customer experience. You can join the fight against friction by reporting your examples of forms that fail, processes that are poorly designed, and more!

The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience

Coffee aromas can increase arousal and cognitive performance.

A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.

The lowly ketchup bottle has a couple of important lessons for marketers.

Roger curates an expansive list of neuromarketing books.

If you can get a small favor from someone, they are more likely to grant you a bigger one.

Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?

When they compared the emotional impact of audio vs. video content, researchers got a surprise.

A single hailstorm changed me from rational to irrational...