Neuromarketing - Where Brain Science and Marketing Meet

I'm testing something and I'd love your advice. I've converted a couple of episodes of The Brainfluence Podcast to videos on YouTube and added them to my channel. There's not much to see, it's all about the audio and subtitles. Why would I do this, you ask?

Digital loyalty and rewards programs bring both problems and opportunities.

Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.

Can neuromarketing explain why Trump won, and why the polls were so wrong?

Is audio branding just for giant brands, or can a business of any size use it to build brand value and customer loyalty? You might be surprised...

Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.

Drawing is a powerful way to get attention and influence others, even if you think you can't draw! Here's a primer from Dan Roam, who has taught tens of…

Two years ago, I spoke to Dr. Robert Cialdini, the "godfather" of persuasion science and the creator of the celebrated Six Principles of Influence. I asked…

Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on…

Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.