Neuromarketing - Where Brain Science and Marketing Meet

Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.

The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.

There's a new book trailer video for FRICTION! Comments are welcome!

Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.

Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also…

The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it.

In conjunction with my new book FRICTION, I'll be focusing on bad user and customer experience. You can join the fight against friction by reporting your…

The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience

Coffee aromas can increase arousal and cognitive performance.

A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.