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Neuromarketing

Introducing #FrictionHunter, Your Chance to Expose Bad UX & CX!

Roger Dooley
In conjunction with my new book FRICTION, I'll be focusing on bad user and customer experience. You can join the fight against friction by reporting your examples of forms that fail, processes that are poorly designed, and more!
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AdAge: Neuromarketing More Than Snake Oil

Roger Dooley
The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience
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Does Starbucks Make You Smarter?

Roger Dooley
Coffee aromas can increase arousal and cognitive performance.
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Nonprofits: New Study Reveals Fundraising Risk

Roger Dooley
A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.
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What Marketers Can Learn From A Ketchup Bottle

Roger Dooley
The lowly ketchup bottle has a couple of important lessons for marketers.
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Neuromarketing Books: The Ultimate Reading List

Roger Dooley
Roger curates an expansive list of neuromarketing books.
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How to Use the Ben Franklin Effect to Increase Loyalty

Victoria Greene
If you can get a small favor from someone, they are more likely to grant you a bigger one.
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Can Caffeine’s Brain Boost Help Ad Recall?

Roger Dooley
Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?
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Study: Winner Declared in Audio vs. Video for Emotion

Roger Dooley
When they compared the emotional impact of audio vs. video content, researchers got a surprise.
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How to Use Framing to Sell More Warranties and Service…

Craig Andrews
A single hailstorm changed me from rational to irrational...
Read More...
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