Neuromarketing - Where Brain Science and Marketing Meet

When we lived in Indiana, our first house was quite ordinary but had one feature some found a little odd: one edge of our little lot was the Michigan state line. An errant frisbee throw required one to retrieve the disc from another state. There was absolutely nothing to distinguish that lot line from any other - the border was unmarked and…

We know that viewing information on paper causes more emotional processing in the brain than the same information viewed on a screen (see Paper Beats Digital…

Volkswagen's "The Force" ad featuring a pint-sized Darth Vader was the highest-scoring ad as ranked by neuromarketing firm Sands Research. Ranked by Sands'…

If the last time you bought a car the salesperson offered you a soft, comfortable chair, there are two possible explanations: 1) The salesperson was genuinely…

Your brain gets tired, and one fatiguing activity is making choices. Various studies show that as people make more decisions, their subsequent decisions are…

WARNING: If your last name starts with a letter from R to Z, you may be more susceptible to urgent-sounding sales pitches. As a direct marketer, I tried all…

Somehow, one might expect the most prominent neuromarketing firm to have more ostentatious offices than a modest two-story building nestled in a mixed-use…

Lots of people look forward to the Super Bowl. While most eagerly anticipate the on-field action, a significant portion of the game's TV viewers pay more…

Buyology Inc. has released its "first annual" list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on…

OK, the headline is technically true but not very accurate. Nielsen Holdings, parent of investor in neuromarketing firm NeuroFocus, raised $1.6 billion in an…