Neuromarketing - Where Brain Science and Marketing Meet

Ecommerce websites have a great opportunity to exploit the "scarcity effect," primarily because they can often provide instantaneous feedback on inventory levels and, in a credible way, let customers know when products are scarce. First, let's look at a traditional exploitation of the scarcity effect. Knife Outlet uses two scarcity variables,…

I've begun reading BrandDigital: Simple ways top brands succeed in the digital world by Allen P. Adamson, and found myself wholeheartedly agreeing with Adamson…

The last time you bought a product online, you probably went through a logical analysis of alternative products, prices, features, and so on. And perhaps you…

The recent Creative Arts Emmy Award result had an interesting neuromarketing tie-in: Super Bowl commercials found to be emotionally engaging using EEG and…

Book Review: Neuro Web Design: What Makes Them Click? I couldn't pass up Neuro Web Design: What Makes Them Click? by Susan Weinschenk, inasmuch as it combines…

I don't often get into neuro-parenting here, but I thought this particular research finding was interesting enough to single out. (I mentioned it in my Managing…

I've written often lately about college branding, but have focused on developing the external brand of the institution. One thing that's clear is that as…

In a reply to my post, The Scarcity Effect, Neuromarketing reader Keith Monaghan pointed out how one bourbon marketing effort is employing scarcity to build its…

Management gurus have often suggested that failure should be rewarded (if the individual was trying something new), or at least not punished. We all know the…

It's hard to say exactly what the creators of this ersatz Coke commercial were aiming for, but it seems like something that Neuromarketing readers would find…