Neuromarketing - Where Brain Science and Marketing Meet

In Surprising the Brain, I wrote about a copywriting technique that replaces an expected word with an unexpected one to grab the listener's or reader's attention: Advertising copywriters have for years used a similar technique to jar the reader out of complacency - once in a while, they substitute an unexpected word in a familiar phrase. For…

Does a better-smelling product work better? Probably not, but people will THINK it does. Research shows that people rated a better-smelling product higher in…

We know that political marketing - the art of persuading voters to support your candidate - is perhaps the most challenging and least productive form of…

Book Review: Whiff! The Revolution of Scent Communication in the Information Age C. Russell Brumfield, author of Whiff! The Revolution of Scent Communication…

Most of us need to persuade people that we don't know personally to do things. A salesperson wants to close a deal. An office worker needs to persuade the new…

Last week, I carried the story on Neurofocus's acquisition of what the firm calls the "core patent" for neuromarketing. Subsequent to that announcement, I spoke…

Marketing eco-friendly products isn't as easy as it might seem, particularly if the products involve some kind of sacrifice or behavioral change on the part of…

Neurofocus, Inc. has acquired a patent which seems to grant the firm broad and exclusive rights to use neuroimaging for marketing analysis. Here's the text of…

Book Review: Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve J. Martin Yes! 50 Scientifically Proven Ways to…

Mega-sporting events are always mega-advertising events, and the cost to become a sponsor or advertiser is a huge commitment of corporate dollars. The…