Neuromarketing - Where Brain Science and Marketing Meet

One of my most-read posts has been Reflecting on the Mirror, and both Neuromarketing readers and I have been, well, reflecting...

Martin Lindstrom got a great plug for his new book, Buyology, in an interview on NBC's Today Show. The piece may have been a bit superficial, and the host…

Buyology: Truth and Lies About Why We Buy Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that…

According to author, brand guru, and Neuromarketing reader Martin Lindstrom, the CBS news show 60 Minutes will air an exclusive interview on tonight's show in…

I've been traveling quite a bit recently (which explains the lower rate of Neuromarketing posts), and at a recent stay at a Jameson Inn in Indiana, I…

Here's a prediction: in the coming years, we'll see mirrors popping up in the entryways of churches and other places of worship. And the reason won't be to let…

Television advertisers have a lot to worry about these days. The traditional networks have lost market share to an explosion of specialty channels, and…

Marketers know that older buyers frequently behave differently than younger ones. They tend to experiment less with new products, and often exhibit strong…

Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at…

As the current financial chaos moves toward some kind of resolution, there will no doubt be plenty of Monday morning quarterbacking to explain what went wrong.…