Neuromarketing - Where Brain Science and Marketing Meet

The Guardian's Nick Carr, author of The Big Switch: Rewiring the World, from Edison to Google, penned a brief survey piece on neuromarketing. It begins with one of the more amusing intros I've seen:

Neuromarketing will be on display at this week’s annual Advertising Research Foundation meeting, and one of the more interesting presentations is likely to be…

In the last day or two, the popular press has been gushing over the finding that meditation can change the brain. I'm not sure why - the twin concepts of…

One of the fears raised by critics of neuromarketing is that by observing the brains of subjects reacting to ads, marketers will be able to make those ads much…

WIRED ran an interesting piece that suggests increasingly invasive brain technologies will become a legal battleground. The more obvious areas have already been…

The latest flap in the U.S. presidential campaign is Hillary Clinton's vivid recounting of arriving in Bosnia in 1996: "I remember landing under sniper fire.…

Readership of Neuromarketing keeps growing, but now Yale researchers have published a paper that reveals my dirty little secret...

Starbucks has been under pressure to increase store revenue and profits, and, once again, they are turning to sensory branding for the solution. The most…

Did you ever wonder why some people have such insight into the behavior and feelings of others? Certainly, some of the great advertising execs, copywriters,…

Businesses are often portrayed as rapacious partners, seeking to squeeze every penny out of their deals. Indeed, some are... the result is often a relationship…