Neuromarketing - Where Brain Science and Marketing Meet

South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh? Eight healthy right-handed heterosexual male volunteers (20-35 years of age), having normal olfaction and no brain diseases, were recruited. During fMRI, a women's perfume was given as an olfactory sexual stimulant in an…

With Barack Obama and Hillary Clinton locked in a tight race for the Democratic presidential nomination, will one or the other turn to sensory branding,…

Can some scents reduce stress? Brain scientists are now confirming what herbalists and aroma researchers have long believed. Japanese researchers, using…

In Brain Rules by John Medina, one of the more amusing anecdotes is an informal experiment by Medina on the potency of scent to enhance the formation of…

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina (Pear Press, 320 pages) is a highly readable guide to using the…

Behavioral economics and neuroeconomics are closely related fields, rather in the same way that psychology and neuroscience are related. It seems that Democrat…

Since the early days of advertising, it's been axiomatic that pictures of babies grab the attention of readers more effectively than any other kind of image.…

Is Scratch 'n Sniff Starbucks in our future? No industry focuses as much on olfactory marketing as the coffee business. Starbucks recently dumped its…

Democratic presidential hopeful Barack Obama is saddled with an unfortunate middle name, “Hussein.” Not only is it the name of one of the most brutal and…

The basic concept of facial coding is that a trained observer can detect fleeting facial movements that indicate the true emotions that the subject is…