Neuromarketing - Where Brain Science and Marketing Meet

Mike Huckabee, one of various Republican presidential hopefuls, has staged a remarkable surge in the polls in recent weeks. Part of this is no doubt due to his low-key but appealing demeanor and the fact that he exhibits a sense of humor, a rare thing for politicians (at least in public). Another part has been his appeal to Christian voters - he's…

I've often said that the most exciting application of neuromarketing techniques isn't that of choosing or developing advertisements, but rather designing better…

Neuromarketing technology is relatively new on the scene, and has been employed primarily by deep-pockets corporate customers. Application to politics has been…

People remember things better when they screen out irrelevant inputs. Now, Swedish researchers have found that the basal ganglia area of the brain seems to be…

Big companies often find great ways to aggravate their customers, and cell phone giant Sprint proves the point. John Wall of the Ronin Marketing blog posted a…

Cyber Monday is one of those recent inventions that seems a bit suspect. Is the Monday after Thanksgiving really the biggest ecommerce sales day? It looks like…

Across the U.S., retailers launched massive ad campaigns for the day after Thanksgiving, a.k.a Black Friday. The biggest shopping day of the year offers…

Just in time for the annual Thanksgiving turkey overdose, MIT Technology Review has run Tryptophan, Turkey, and Trust by Emily Singer. Tryptophan is the enzyme…

Wine and coffee seem to be common topics here at Neuromarketing. Perhaps it's because I enjoy both, but also because each of these beverages comes in an…

Burger giant McDonald's has the lucrative upscale coffee market dominated by Starbucks clearly in its sights. According to an AP report, McDonald's Eyes…