Neuromarketing - Where Brain Science and Marketing Meet

As we understand more about the workings of the brain, neuroscience is starting to impact diverse areas of society. Over time, it will probably touch many more. This has been acknowledged by the Neurotechnology Industry Organization in their Top 10 Neuroscience Trends of 2007. While the news release doesn't specifically mention neuromarketing, it…

One of the keys to the phenomenal success of Starbucks has been that its stores offer a consistent and appealing sensory experience. The music, colors, and…

It's Halloween, so Popular Mechanics must want to scare its readers. The magazine has thrown fuel on the fire of neuro-alarmism by running a November issue…

Which is scarier - undergoing a potentially fatal surgical procedure that has a 95% survival rate, or one that causes death in 1 out of 20 patients? If you are…

What's the first thing a manager teaches a new retail or food service employee? Maybe "Don't steal the cash!" is first, but right after that is, "Smile at the…

Science Magazine has blessed neuromarketing and neuroeconomics by citing them as "interesting niche areas" in neuroscience research. Emma Hitt's article notes,…

We are subjected to a constant stream of branding messages - company logos, brand emblems, and even distinctive designs are, quite literally, everywhere. In…

At a conference presentation last week (see Neuromarketing in Montreal), I made the point that the most important frontier for neuromarketers may be product…

The subtitle of Your Money & Your Brain by Jason Zweig (Simon & Schuster, 340pp) is How The New Science of Neuroeconomics Can Make You Rich. No doubt…

Decision making is emerging as a key area of neuroscience research. Neuroeconomics and neuromarketing are informed by brain scan data and other studies of how…