Neuromarketing - Where Brain Science and Marketing Meet

Neuroeconomics research suggests that roughly 15% of your consumers are "spendthrifts" - they have unusually low sensitivity to the pain of paying, i.e., the neural discomfort associated with parting with money. Selling to people who feel little or no buying pain should be easy, right? With reduced buying inhibition, a spendthrift is more likely…

Usually marketers concentrate on getting their own message out, but sometimes it seems necessary to respond to the claims of others. The most annoying of these…

If there's one persistent theme here at Neuromarketing, it's that good offers reduce buying pain for consumers, and bad offers increase it. My fellow Web…

The quest for an effective lie detector has continued for centuries, if not millennia. Unfortunately, current polygraph technology doesn't work much better…

We've been writing about "tightwads" and "spendthrifts" lately (see Tightwads, Spendthrifts, and Everyone Else and Five Keys to Selling to Tightwads), and…

One out of four potential customers for your product may not buy it, even if the purchase makes economic sense or is otherwise a good decision. A couple of…

Infopresse, the Paris and Montreal-based publisher and conference organizer, is holding their Recherche marketing : M?thodes alternatives (Market Research:…

Marketers love to segment their potential customers, and now there's a new way to do it: spendthrifts, tightwads, and everyone else. Research at Carnegie…

A few weeks ago, WIRED published an interesting story on the massive amount of testing that has gone into producing Halo 3. The biggest part of this has been…

Earlier this month, Brandweek’s Jim Edwards put together a nice survey of the various ways companies are trying to get into consumers’ minds. He spends little…