Cookie Framing

Years ago, when The Tonight Show ruled late-night TV and when all the guests weren't celebrities promoting their latest book, movie, or TV show, host Johnny Carson interviewed the Girl Scout who sold the most cookies that year. This…

How to Turn a NO into a YES!

Can an initial rejection actually help you get the "yes" you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion expert Robert Cialdini conducted a classic experiment that demonstrates the…

How to Write Taglines That Double Sales

Two Customer Types Taglines for products and brands are everywhere, but often they don't get the attention they deserve. A variety of research shows that one phrase slogans can have a profound effect on how customers see the product.…