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Neuromarketing
General news and opinion in the field of using brain science in marketing
Listen Up! Get a FREE Brainfluence Audio Book
I love audio books. They make being stuck in traffic bearable. Lengthy road trips pass more quickly, not to mention workouts at the gym. So, I was delighted last week when Wiley let me know that the audio rights for Brainfluence had been…
Consumer Neuroscience: Neuromarketing Rebranded?
No, I'm not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem - a too-inclusive use of the term. The biggest firm in the…
Make a Crazy Request, Close the Deal
When salespeople hope to close a deal, they may try doing favors for the client. In fact, scientists who study human behavior know that the opposite strategy can work: if you can get someone to do YOU a small favor, they are much more…
Can Mountain Dew Make You Smarter than Pinot Noir?
When can a Mountain Dew make you smarter than a glass of a nice Pinot Noir? Well, beyond the short-term cognitive boost from the caffeine-rich soft drink, being seen holding a glass of wine can reduce your intelligence - not in real terms,…
Get Smart: A Guide to Better Thinking
Ready to sharpen your thinking and problem-solving skills? Art Markman provides some useful advice in Smart Thinking. Unlike some books in the genre, this book backs up its advice with solid research. Markman is a leading cognitive…
Landing Page Optimization by Tim Ash
Book Review: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash , Maura Ginty, and Rich Page. The first edition of Tim Ash's Landing Page Optimization has been called the Conversion Bible (by…
Six Characteristics of Highly Persuasive Stories
One of the toughest persuasion tasks is convincing a jury in a courtroom. Car salespeople have it easy by comparison - they control the environment and have the undivided attention of the customer. Imagine if you were in a Lexus showroom…
Staying Brainy at Forbes
If you like my stuff here at Neuromarketing, you'll almost certainly want to keep up with my new blog, Brainy Marketing, at Forbes.com. My posts there don't duplicate my content here, but follow the same theme of using psychology and…
An Easy Way to Make Your Prices Seem Lower
The way you display a price has a surprising effect on how consumers gauge the magnitude of the price. It's important to read the price aloud as a consumer might, as more syllables in the price make it seem higher.
Marketing Lessons from Nigerian Scammers
Email scam artists often include references to Nigeria in their emails, despite the fact that these efforts are often called "Nigerian scams." Microsoft research shows that this approach may increase the profitability of the scams.
