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Neuroscience and Marketing Books

Books about or related to brain science or neuromarketing.

Spin Sucks by Gini Dietrich

Book Review:Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) by Gini Dietrich In a world where public relations firms have been revered for their ability to "spin" stories for their clients, calling a…

Webs of Influence by Nathalie Nahai

Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai I read a lot of marketing books, but it's rare to find one that so closely matches my own interests. Nathalie Nahai's Webs of Influence focuses on the…

Hooked by Nir Eyal

Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were young…

The Brainfluence CD

I just received an actual copy of the Brainfluence CD. Despite the fact that it's unabridged (yep, all 100 techniques are in there), Brilliance Audio made it fit on one CD because it's in MP3 format. (more…)

Japanese Brainfluence

After noticing a sharp uptick in Japan-based subscribers to Neuromarketing, I did a little online sleuthing and found that the long-awaited Japanese version of Brainfluence is now being listed by Amazon.jp and other booksellers. The title…

Brainfluence in Chinese

There is now a Traditional Chinese translation of Brainfluence! An alert reader spotted it on Books.com.tw. It's always fun to see the creative title translations that foreign publishers create - rather than doing a literal translation,…