test-brainfluenceNext week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters.

I was excited to set this up with Chris, who’s the author of You Should Test That.

Testing is critical. In nearly every speech I give, I include a quote from ad legend David Ogilvy about “Test” being the most important word in advertising. Sadly, most marketers tend to trust their instinct or do things that worked for other people on other sites. Stuff that has been shown to work elsewhere is a great starting point for improving conversion, but there’s no guarantee that it will do the same thing on your site for your product. I’ve seen Chris present, and he always has great examples of test results that are the opposite of what most people expect.

Both Chris and I will be discussing research and testing that will surprise you as well as give you actionable strategies to improve your digital marketing.

Reserve your spot now (Free for the first 500 attendees)!

Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters.
Date: May 16, 2013
Time: 10am PT / 1pm ET

Don’t miss out – register now here!

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