Neuromarketing Caption Winner

EEG preparation

What's YOUR caption?

If you’ve been holding off picking up your copy of Brainfluence to see if you won the neuromarketing caption contest, the wait is over.

The winner is… Denise Lee Yohn. If you aren’t Denise (check the mirror, you probably aren’t) and still want the book, check out the options here.

Methodology: With so many good entries, and some whose humor escaped me (probably my fault), I used to pick the winner. Denise’s entry was,

“All I wanted was some frosted tips!”

Quite a few of the entries went down the hair coloring route. That kind of surprised me, since I thought the setup looked like two big syringes injecting something into the subject’s skull. (They are, in fact, gel injectors for a Sensorium, Inc. EEG cap. The gel allows the EEG electrodes to establish better scalp contact.)

A few of the other notable entries:

Daniel Castro:

I just need a bit of this grey matter.

Gary Nordgren:

The new Pepsi and Coke Challenge! Which one will make you smarter?

Finn Thomsen:

Martin Lindstrom, I presume – doing field research for his new book ‘Brainwashed’

Famous Alice:

Sucking out stupidity on the right, inserting intelligence on the left.

Neil Hopkins (Interacter):

404 – Brain not found.

We’ll be sending Denise (who did a guest post here in 2010, Maslow, Emotion, and a Hierarchy of Service) a signed copy of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.

Read all of the funny caption entries here!


This post was written by:

— who has written 984 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

Contact the author

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!
Guy KawasakiRead this book to learn even more ways to change people's hearts, minds, and actions.   — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
Brainfluence Info

Leave a Reply