The Surprising Way to Boost Your Optimism John Medina Optimism is good for you, and brain scientist John Medina explains the simple way to increase it. Read More...
Unlikely Liking: Dogs and Vodka Roger Dooley With their Vodka for Dog People campaign, Tito's both uses smart psychology and gets a big social sharing boost. Read More...
Why Sushi Pricing is Painful, and How to Fix It Roger Dooley Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain. Read More...
5 Ways to Perfect Your Next Presentation Esther Choy Want to nail your next presentation or speech? Here's how! Read More...
5 Ways To Boost Results With Growth Hacking Techniques Nathan Ellering Learn the exact growth hacking tactics that grew CoSchedule's email list from zero to 250,000 and pageviews from zero to 1.4 million. Read More...
Believing in Your Product Makes You More Persuasive Roger Dooley New study shows that we are more persuasive when we hold a belief, in part due to self-deception. Read More...
What Freud Can Teach Us About Neuromarketing Victoria Greene Sigmund Freud may be out of favor with mental health professionals, but his insights can inform neuromarketing strategies and studies. Read More...
Great Marketing Starts with Great Positioning Andy Cunningham Positioning and branding are often confused, but for branding to be effective it's critical to get positioning right first. That takes logic, not emotion. Read More...
Wikipedia Knows What Social Proof Is, But… Roger Dooley Wikipedia uses the wrong kind of social proof in their fundraising appeals. Read More...
7 Ways to Ask for a Favor – and Get It! Roger Dooley We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed. Read More...