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Neuromarketing

Cialdini’s Number One Sales Rule Will Surprise You

Roger Dooley
Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.
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Trump Surprise: Four Neuromarketing Takeaways from the 2016…

Roger Dooley
Can neuromarketing explain why Trump won, and why the polls were so wrong?
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Does Your Business Need Audio Branding?

Nitish Sharma
Is audio branding just for giant brands, or can a business of any size use it to build brand value and customer loyalty? You might be surprised...
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Lab Results: 3 UX Tweaks for a More Effective Homepage

Alex Birkett
Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.
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How To Influence Others by Drawing, Even if You Flunked Art

Dan Roam
Drawing is a powerful way to get attention and influence others, even if you think you can't draw! Here's a primer from Dan Roam, who has taught tens of…
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Surprise! Cialdini Adds 7th Principle, Unity

Roger Dooley
Two years ago, I spoke to Dr. Robert Cialdini, the "godfather" of persuasion science and the creator of the celebrated Six Principles of Influence. I asked…
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5 Ways for Ecommerce Websites to Build Trust

Brandon Leibowitz
Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on…
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Top 10 Profile Photo and Portrait Hacks Based on Science

Roger Dooley
Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.
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A Remarkably Powerful Way to Increase Sales Success

Roger Dooley
One change in negotiation tactics cause a fivefold increase in successful outcomes.
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A Fun Way to Build Trust and Cooperation

Roger Dooley
Want more trust and cooperation? New research shows that food will do that, but only if used correctly.
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Latest Neuromarketing Posts
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