Neuromarketing - Where Brain Science and Marketing Meet

Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.

Can neuromarketing explain why Trump won, and why the polls were so wrong?

Is audio branding just for giant brands, or can a business of any size use it to build brand value and customer loyalty? You might be surprised...

Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.

Drawing is a powerful way to get attention and influence others, even if you think you can't draw! Here's a primer from Dan Roam, who has taught tens of…

Two years ago, I spoke to Dr. Robert Cialdini, the "godfather" of persuasion science and the creator of the celebrated Six Principles of Influence. I asked…

Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on…

Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.

One change in negotiation tactics cause a fivefold increase in successful outcomes.

Want more trust and cooperation? New research shows that food will do that, but only if used correctly.