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Neuromarketing

Believing in Your Product Makes You More Persuasive

Roger Dooley
New study shows that we are more persuasive when we hold a belief, in part due to self-deception.
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What Freud Can Teach Us About Neuromarketing

Victoria Greene
Sigmund Freud may be out of favor with mental health professionals, but his insights can inform neuromarketing strategies and studies.
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Great Marketing Starts with Great Positioning

Andy Cunningham
Positioning and branding are often confused, but for branding to be effective it's critical to get positioning right first. That takes logic, not emotion.
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Wikipedia Knows What Social Proof Is, But…

Roger Dooley
Wikipedia uses the wrong kind of social proof in their fundraising appeals.
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7 Ways to Ask for a Favor – and Get It!

Roger Dooley
We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed.
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7 Ways to Get Psyched & Ace Your Performance

Roger Dooley
How you prepare mentally makes a huge difference in your performance. Author Daniel McGinn explains the science of mental preparation.
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Brainfluence News: Audible Editor’s Pick, New Polish…

Roger Dooley
Last month, Brainfluence was an Audible Editor's Pick and the top Marketing audiobook, and there's a new Polish translation.
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8 Tips to Make the Right First Impression on the Internet

Angela Ahola
First impressions count, and psychology research shows you how to maximize the impact of your photo.
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Target People’s Dreams at SXSW 2018

Roger Dooley
Proposed panel at SXSW 2018 focuses on neuromarketing's edgier possibilities.
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5 Ways You Can Use Gestalt Principles For Powerful Imagery

Lucia Z. Wang
How can a nearly 100-year-old set of psychological principles boost your web results? Lucia Wang explains Gestalt principles.
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