Neuromarketing - Where Brain Science and Marketing Meet

What's the difference between (1) investing in the common stock of a public company or (2) buying an expensive perfume or men's fragrance? The answer seems simple... a financial investment is a decision based on a cold, rational analysis of the prospects for the firm and the expected increase in the value of the shares, while buying a fragrance is…

In the last few years, web advertisers have begun to employ behavioral targeting to deliver advertisements to individual users. By keeping track of sites a user…

A provocative article in Seed by Yale's Paul Bloom, Seduced by the Flickering Lights of the Brain, suggests that scientists are getting carried away with their…

We've had this site up for too long without reviewing the one English-language book with Neuromarketing in its title: Neuromarketing - Selling to the Old Brain…

Every little while, a neuroalarmist rant pops up in the blogosphere, almost always from someone who read an article about neuromarketing and concludes, "My…

Financial reporter Bambi Francisco reports that business-oriented search technology firm Baynote is trying to mimic the human brain to improve search relevance.…

Neuromarketing is coming to a cineplex near you. In an interview with Caltech's Steve Quartz, The Guardian reports that movie makers are starting to use fMRI…

In Scientists Identify Brain Region Responsible for Calculating Risk versus Reward, Scientific American reports on new research shedding more light on the…

Ray Kurzweil makes other futurists look like dilettantes. While they are extending linear trends a few years into the future, Kurzweil is using exponential…

Students popping "smart" pills before exams? It's happening with increasing frequency on both sides of the Atlantic, according to Students turn to smart drugs…