Neuromarketing - Where Brain Science and Marketing Meet

How can neuroscience inform marketing? One example comes from the increasingly hot field of neuroeconomics: a practice called asymmetric paternalism. In New Yorker writer John Cassidy's superb neuroeconomics article, Mind Games: What neuroscience tells us about money and the brain, the practice is described as "a new political philosophy based on…

The nearly simultaneous release of a neuromarketing article, Brain Sells, in TIME Europe, and a neuroeconomics article, Mind Games, in the New Yorker, has…

The recent article, Brain Sells, in the Europe edition of TIME, comments that neuromarketing is "essentially a subgenre of another emerging discipline,…

John Cassidy of the New Yorker has penned an article on neuroeconomics that surely is one of the finest to date. To the extent that any magazine article about…

The new issue of Time Europe features an article by Thomas K. Grose, Brain Sells, that neatly sums up some of the work being done to harness fMRI brain scans to…

Any parent whose kids have reached teenage years can tell you that teens think differently than adults. Now, neuroscientists are finding just how differently…

In a development sure to fascinate those interested in neuromarketing, neuroeconomics, and just about any other brain science-related discipline,…

South Korean neuroscientists experimenting with high-resolution positron emission tomography (PET) brain scans claim the technique offers more accurate results…

Functional magnetic resonance imaging has been one of the tools of choice for neuroscientists investigating brain activity - its scan data can be processed into…

Is God in your brain? Or, to put it in different terms, is an intense religious experience merely a neurological phenomenon? Could one artificially induce a…