Neuromarketing - Where Brain Science and Marketing Meet

Neuromarketing is coming to a cineplex near you. In an interview with Caltech's Steve Quartz, The Guardian reports that movie makers are starting to use fMRI brain scans to evaluate consumer preferences and predict future recall of promotional trailers. Although Quartz provides no details of how they determine "winners", the thrust of the work…

In Scientists Identify Brain Region Responsible for Calculating Risk versus Reward, Scientific American reports on new research shedding more light on the…

Ray Kurzweil makes other futurists look like dilettantes. While they are extending linear trends a few years into the future, Kurzweil is using exponential…

Students popping "smart" pills before exams? It's happening with increasing frequency on both sides of the Atlantic, according to Students turn to smart drugs…

Wouldn't it be exciting if you could control a machine with your thoughts? Without surgery or electrodes stuck to your scalp, and without a lengthy…

A new study shows that being in poor physical condition may increase the risk for dementia and Alzheimer's disease, and being fit may stave off the onset of…

In The Future of Neurotechnology, the MIT Technology Review interviews Zack Lynch, managing directory of market analysis firm NeuroInsights. Neuroscience is now…

An interesting Baltimore Sun article, Hormones wire men's, women's brains differently, surveys recent research showing how hormones trigger physical differences…

Cincinnati-based design agency LAGA is attempting to bolster its focus on neuromarketing and neurodesign with one or more acquisitions.

Scientists now have a better understanding of why some people develop extreme food cravings. Brain scans show that some individuals have a much stronger…