Neuromarketing - Where Brain Science and Marketing Meet

Got problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior science, and humor.

Want to be Seth Godin in a month? It's not going to happen. But, you can become a recognized expert in a surprisingly short time by using this approach from…

Want to look smarter? You might think performing this simple action will make you look dumb, but the opposite is true according to a Harvard Business School…

My favorite free to-do app, reviews of other apps, advice from habit experts, and a few brain-based to-do productivity boosters.

Software giant Microsoft has been granted a patent for glasses that, the patent claims, can measure human emotions. Of particular interest is that the glasses…

Your site's design can reduce visitor engagement, which will lower your conversion rate and profits. Learn how to track engagement and see examples of how to…

Here's the first of Roger's Tools and Hacks topics - a review of the Grid-It Organizer and photos of how he uses it to make swapping laptop luggage easy and…

Want to be more productive? Need more time in your day? Get tips, tools, and hacks from Roger in a new section. And, since this is a departure from our other…

A recent test described by WhichTestWon showed adding a single line of text to a web page could boost sales, from a few percent to 200+%. Yet, very few websites…

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good…