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Neuromarketing

Nielsen Acquires Innerscope Research

Roger Dooley
Ratings and research behemoth Nielsen is doubling down on neuromarketing by completing the purchase of Innerscope Research.
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Repeat, Repeat, Repeat… and Sell More

Roger Dooley
Do you know what The Beatles' best-selling single was? And, do you know the scientific reason that helped propel it to the top?
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Dan Ariely’s Irrationally Yours: Predictably Amusing

Roger Dooley
Got problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior…
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How You Can Become A Thought Leader in 30 Days

Roger Dooley
Want to be Seth Godin in a month? It's not going to happen. But, you can become a recognized expert in a surprisingly short time by using this approach from…
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An Unexpected Way to Look Smarter

Roger Dooley
Want to look smarter? You might think performing this simple action will make you look dumb, but the opposite is true according to a Harvard Business School…
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Free To-Do List Apps and Expert Habit Hacks

Roger Dooley
My favorite free to-do app, reviews of other apps, advice from habit experts, and a few brain-based to-do productivity boosters.
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Microsoft Glasses Read Your Emotions

Roger Dooley
Software giant Microsoft has been granted a patent for glasses that, the patent claims, can measure human emotions. Of particular interest is that the glasses…
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Increase Your Visitor Engagement, Increase Your Profit

Marie Dean
Your site's design can reduce visitor engagement, which will lower your conversion rate and profits. Learn how to track engagement and see examples of how to…
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Staying Organized with Grid-It

Roger Dooley
Here's the first of Roger's Tools and Hacks topics - a review of the Grid-It Organizer and photos of how he uses it to make swapping laptop luggage easy and…
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Tools, Hacks, and More – A New Section

Roger Dooley
Want to be more productive? Need more time in your day? Get tips, tools, and hacks from Roger in a new section. And, since this is a departure from our other…
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Roger’s Books

The Persuasion Engine - 3D

Friction by Roger Dooley

Brainfluence

RSS The Brainfluence Podcast
  • The Persuasion Engine: AI-Powered Neuromarketing and Behavioral Science
  • The Housefly Effect and Other Nudges That Change Behavior
  • How To Make People Buy with Thomas Zoëga Ramsøy
  • The Activator Advantage with Matt Dixon
  • Audacious with Mark Schaefer: How Humans Win in an AI World
Latest Neuromarketing Posts
  • The Persuasion Engine & Neuromarketing 2.0
  • Servicescapes, Cruise Line Dress Codes, and the Science of Experience
  • The Golden Ratio and the Science of Phi
  • The Pain of Paying: Why Spending Money Literally Hurts
  • Your Brain’s BS Detector for Prices

¡Nuevo – Neuromarketing en español!

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