Neuromarketing - Where Brain Science and Marketing Meet

We think of print as primarily a visual medium and a challenge to use for sensory marketing. You generally can't smell it, taste it, or hear it. But touch can come into play in many kinds of print media. Hence, you sometimes see the use of heavy or textured paper, varnished covers, raised ink, and other features that go beyond the merely…

A new study shows that the content of a headline changes what readers remember and even how they think. The challenge is to write headlines that serve multiple…

Here are the most-viewed, most-shared Neuromarketing articles from 2014. Great techniques for conversion, persuasion, copywriting, and many more topics that our…

Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy…

How do you write more targeted messages that will persuade your prospects to buy into what you’re selling? An important part of making more sales or getting…

Here's your reading list, not to mention a few options for listening and viewing!

It seems like no time at all since we did the last podcast wrapup... but here we are with 10 more episodes of The Brainfluence Podcast. Each podcast has a full…

Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not…

We've got a double dose of great content for you this week. We didn't publish a roundup "picks" post last week due to the U.S. Thanksgiving holiday. Here's what…

Earlier this week, CNBC's Closing Bell invited me on for a quick segment about shopper fatigue. The hosts, Bill Griffeth and Sara Eisen, focused on consumers'…