Neuromarketing - Where Brain Science and Marketing Meet

Two years ago, I spoke to Dr. Robert Cialdini, the "godfather" of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on another one or two. He declined, saying that while there were many influence techniques, the important ones…

Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on…

Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.

One change in negotiation tactics cause a fivefold increase in successful outcomes.

Want more trust and cooperation? New research shows that food will do that, but only if used correctly.

Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.

Your website design may activate threat circuits in your customer's brain.

For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.

An upscale hotel in Amsterdam sells a hamburger for about $20. That probably isn't much out of line with similar meals at big-city hotels, but this…

Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.