Archive | Neuroscience and Marketing Books RSS feed for this section

Nobelist Kahneman: Emotion, Cognition Merge

Nobelist Kahneman: Emotion, Cognition Merge

At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics [re-corrected, see discussion in comments], whose new book is Thinking, Fast and Slow. One that I found particularly relevant to neuromarketing was a question about the future [...]

Continue Reading...

Neuromarketing by Leon Zurawicki

Neuromarketing by Leon Zurawicki

Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki I’m constantly asked the question, “where can I study neuromarketing?” by those looking for an undergraduate or graduate degree that will enable them to find a neuromarketing job after graduation. It’s fair to say that academia hasn’t fully embraced neuromarketing as a field [...]

Continue Reading...

The Branded Mind by Erik du Plessis

The Branded Mind by Erik du Plessis

Book Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis. If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking [...]

Continue Reading...

Brainfluence Book Trailer

Brainfluence Book Trailer

Here’s the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing:

Continue Reading...

Surprise: Brainfluence for Kindle Launches Early!

Surprise: Brainfluence for Kindle Launches Early!

Regular readers of Neuromarketing probably know my book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing will be in stores on November 22. I was hoping that the Kindle version would be available by then, though I was warned that the e-versions were a separate production process and it might not be. To [...]

Continue Reading...

Brandwashed by Martin Lindstrom

Brandwashed by Martin Lindstrom

Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)

Continue Reading...

Brain Bugs by Dean Buonomano

Brain Bugs by Dean Buonomano

Book Review: Brain Bugs: How the Brain’s Flaws Shape Our Lives by Dean Buonomano

Continue Reading...

The Rivalry in Your Customer’s Brain

The Rivalry in Your Customer’s Brain

Decisions aren’t linear conclusions – they are often a battle of competing interests in the consumer’s brain. Marketers need to identify some of these rivals and back a winner with their advertising.

Continue Reading...

Incognito by David Eagleman

Incognito by David Eagleman

Book Review: Incognito: The Secret Lives of the Brain by David Eagleman Incognito is a look inside our heads: Eagleman, a neuroscientist at Baylor College of Medicine, looks at various aspects of how our brains work and how those functions manifest themselves in our behavior. In one chapter, he looks at our senses and how [...]

Continue Reading...

Nudge by Thaler and Sunstein

Nudge by Thaler and Sunstein

Nudge is all about choice architecture, a discipline which structures choices in a way that produces the most beneficial outcome. I don’t have to tell Neuromarketing readers that humans often behave in conflict with the traditional economist’s view of rational decision-making. Thaler and Sunstein not only provide plenty of evidence of irrationality, but they show how to avoid some of the problems it causes.

Continue Reading...