Books about or related to brain science or neuromarketing.
Book Review: Thinking, Fast and Slow by Daniel Kahneman
Scientists love to divide human thinking into two parts: right brain vs. left brain, rational vs. emotional, conscious vs. subconscious, and no doubt many others. Daniel Kahneman, Nobel Prize winner in Economics, proposes a simple split to explain much of human behavior: fast vs. slow. He makes it clear that this is an artificial construct, but at the same time draws upon decades of research to demonstrate its utility. […]
At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics [re-corrected, see discussion in comments], whose new book is Thinking, Fast and Slow. One that I found particularly relevant to neuromarketing was a question about the future of cognitive science: […]
Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki
I’m constantly asked the question, “where can I study neuromarketing?” by those looking for an undergraduate or graduate degree that will enable them to find a neuromarketing job after graduation. It’s fair to say that academia hasn’t fully embraced neuromarketing as a field of study, but when that happens Leon Zurawicki’s Neuromarketing: Exploring the Brain of the Consumer will likely be the textbook. Zurawicki’s book explores the field in a thoughtful, well-researched, and well-documented manner. […]
Here’s the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing: […]
Regular readers of Neuromarketing probably know my book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing will be in stores on November 22. I was hoping that the Kindle version would be available by then, though I was warned that the e-versions were a separate production process and it might not be. To my surprise, late last week, the Kindle link magically appeared. Even more surprising, the link wasn’t for a pre-order, but instead was a live download of the whole book! […]
Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)
Book Review: Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano
Decisions aren't linear conclusions - they are often a battle of competing interests in the consumer's brain. Marketers need to identify some of these rivals and back a winner with their advertising.