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Books about or related to brain science or neuromarketing.

Upcoming Appearances – Early 2012

The first quarter is shaping up as a busy time for neuromarketing speaking gigs – I’ve booked a few more than usual to publicize my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. For […]

By |January 16th, 2012|

Nobelist Kahneman: Emotion, Cognition Merge

At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics [re-corrected, see discussion in comments], whose new book is Thinking, Fast and Slow. One that I found particularly relevant to neuromarketing was a question about the future of cognitive science: […]

By |December 2nd, 2011|

Neuromarketing by Leon Zurawicki

Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki

I’m constantly asked the question, “where can I study neuromarketing?” by those looking for an undergraduate or graduate degree that will enable them to find a neuromarketing job after graduation. It’s fair to say that academia hasn’t fully embraced neuromarketing as a field of study, but when that happens Leon Zurawicki’s Neuromarketing: Exploring the Brain of the Consumer will likely be the textbook. Zurawicki’s book explores the field in a thoughtful, well-researched, and well-documented manner. […]

By |November 29th, 2011|

The Branded Mind by Erik du Plessis

Book Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis.

If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking about how brands embed themselves in our brains. […]

By |November 18th, 2011|

Brainfluence Book Trailer

Here’s the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing: […]

By |November 2nd, 2011|

Surprise: Brainfluence for Kindle Launches Early!

Regular readers of Neuromarketing probably know my book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing will be in stores on November 22. I was hoping that the Kindle version would be available by then, though I was warned that the e-versions were a separate production process and it might not be. To my surprise, late last week, the Kindle link magically appeared. Even more surprising, the link wasn’t for a pre-order, but instead was a live download of the whole book! […]

By |October 27th, 2011|

Brandwashed by Martin Lindstrom

Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)

By |September 26th, 2011|

Brain Bugs by Dean Buonomano

Book Review: Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano

By |September 7th, 2011|

The Rivalry in Your Customer’s Brain

Decisions aren't linear conclusions - they are often a battle of competing interests in the consumer's brain. Marketers need to identify some of these rivals and back a winner with their advertising.

By |August 30th, 2011|

Incognito by David Eagleman

Book Review: Incognito: The Secret Lives of the Brain by David Eagleman

Incognito is a look inside our heads: Eagleman, a neuroscientist at Baylor College of Medicine, looks at various aspects of how our brains work and how those functions manifest themselves in our behavior. In one chapter, he looks at our senses and how optical illusions can fool us. Unlike so many pop-neuroscience books today, though, Eaglemen doesn’t focus exclusively on how our brains don’t work as expected. Rather, he uses those occasional failures, like seeing color gradients that don’t really exist, to lead into a better understanding of how our brains actually do work. […]

By |August 23rd, 2011|