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Love Branding

23. November 2010

Review – Love Branding: How to make people fall in love with your brand by Carolin Dahlman Carolin Dahlman has two professions: branding expert and “love coach.” While these two callings seem unrelated at first glance, Dahlman thinks they fit together perfectly. In her book, Love Branding, she shows how marketers can achieve branding success [...]

Six Selling Secrets From Magicians

4. November 2010

16 comments

If you think that magicians and neuroscientists have little to talk about, you’d be wrong: both deal with issues like attention and consciousness, albeit in a different way. And, as it turns out, marketers can learn from both groups, and in particular, from understanding why magicians can fool us even when we are trying to [...]

About Face by Dan Hill

20. October 2010

10 comments

Book Review: About Face – The Secrets of Emotionally Effective Advertising by Dan Hill At a time when neuromarketing discussions are dominated by brain scans – EEG on the commercial side, and fMRI for academic research – Dan Hill and his firm, Sensory Logic, are the main proponents of using facial coding as a way [...]

What Yogurt Can Teach Marketers

6. August 2010

11 comments

I’m not a big yogurt fan. “Live cultures” would be unacceptable (or even scary) in most foods, but are highly prized in yogurt. Nevertheless, we can all learn something from a neuromarketing study focused on the gooey dairy product.

The Buying Brain by A. K. Pradeep

5. August 2010

15 comments

Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep The world of neuromarketing seems to be shrouded in mystery. There are no university studies that conclusively demonstrate that one can improve advertising effectiveness or design better products using brain scans or biometrics. Virtually all of the neuromarketing research to [...]

Zilch

14. July 2010

2 comments

Zero does have a seemingly magical impact on our brains (see The Power of Free), though zero isn’t always a good thing. Zero resources, for example, are generally not good for business! That’s exactly what many non-profit organizations start with, though. In Zilch: The Power of Zero in Business, author Nancy Lublin translates her years of experience in under-resourced non-profits into strategies that can be applied by any business.

The Invisible Gorilla

21. June 2010

2 comments

Review: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us, by Christopher Chabris and Daniel Simons Before reading farther, watch this video if you haven’t already seen it: The Invisible Gorilla provides an interesting counterpoint to Malcolm Gladwell’s Blink. While Gladwell sought to show that our minds can perform remarkable feats of judgment, often [...]

Spent: Sex, Evolution, and Consumer Behavior

24. May 2010

4 comments

Book Review: Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller “Marketing is not just one of the most important ideas in business. It has become the dominant force in human culture.” This is how evolutionary psychologist Geoffrey Miller leads into an early chapter on the importance of marketing. In spent, Miller sets out to [...]

Shopper Marketing

10. May 2010

7 comments

Book Review: Shopper Marketing – How to Increase Purchase Decisions at the Point of Sale, Edited by Markus Stahlberg and Ville Maila From a neuromarketing standpoint, the point of sale is a potent place to make a branding impression. One has the customer in the retail environment, the product in hand, any point of sale [...]

The Brain That Changes Itself

3. May 2010

4 comments

Book Review: The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge For centuries, the human brain was considered largely immutable after childhood. We were told that we had all the brain cells we’d ever get by the time we were adolescents. In short, even under the [...]

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Archive | Neuroscience and Marketing Books RSS feed for this section

Love Branding

Six Selling Secrets From Magicians

About Face by Dan Hill

What Yogurt Can Teach Marketers

The Buying Brain by A. K. Pradeep

Zilch

The Invisible Gorilla

Spent: Sex, Evolution, and Consumer Behavior

Shopper Marketing

The Brain That Changes Itself

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