Books about or related to brain science or neuromarketing.
The long-awaited Portuguese version of Brainfluence has been published in Brazil by Campus/Elsevier. Apparently my invented word Brainfluence™ didn’t translate well, so the book was published under the title, Como Influenciar a Mente do Consumidor (How to Influence the Consumer Mind). […]
I love audio books. They make being stuck in traffic bearable. Lengthy road trips pass more quickly, not to mention workouts at the gym. So, I was delighted last week when Wiley let me know that the audio rights for Brainfluence had been sold. I was careful not to get TOO excited, as Portuguese and Spanish rights for the book have been sold but, as far as I know, the actual books haven’t appeared. So, I was REALLY surprised when a few hours after learning of the rights sale a reader told me he had just downloaded the audiobook version of Brainfluence! […]
Book Review: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash , Maura Ginty, and Rich Page. The first edition of Tim Ash's Landing Page Optimization has been called the Conversion Bible (by me, at least). Unlike the religious tome, though, this resource is far from static. The newest edition has been improved, expanded, and even sports a couple of new co-authors. As before, Ash delves into the psychology and neuroscience of conversion, along with lots of practical advice.
Having demolished the belief that most people are rational in his last two books, Duke researcher Dan Ariely puts to death the concept that "most people are honest" in his newest book, The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves.
Book Review: How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban
If you aspire to be a corporate drone marking time until five o’clock, or until retirement, don’t bother reading Mark Cuban’s new book, How to Win at the Sport of Business. If you are, or want to be, an entrepreneur, though, or even a corporate “intrapreneur,” this book will provide inspiration combined with practical advice.
Book Review: Thinking, Fast and Slow by Daniel Kahneman
Scientists love to divide human thinking into two parts: right brain vs. left brain, rational vs. emotional, conscious vs. subconscious, and no doubt many others. Daniel Kahneman, Nobel Prize winner in Economics, proposes a simple split to explain much of human behavior: fast vs. slow. He makes it clear that this is an artificial construct, but at the same time draws upon decades of research to demonstrate its utility. […]