Books about or related to brain science or neuromarketing.
There is now a Traditional Chinese translation of Brainfluence! An alert reader spotted it on Books.com.tw.
It’s always fun to see the creative title translations that foreign publishers create – rather than doing a literal translation, they usually come up with something catchier for their readers. The Chinese title is, […]
Attendees at the 2013 Conversion Summit in Frankfurt next week may get a double dose of Brainfluence! In addition to my keynote speech, Brainfluence: Getting Inside Your Customer’s Head, it looks like copies of the German translation of Brainfluence will be rolling off the presses. […]
Website conversion and conversion rate optimization are hot topics these days, and rightly so. It’s getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads, customers, etc. will improve the return on investment of the whole effort.
When I speak at events like Pubcon, The Conversion Conference, and the upcoming Conversion Summit in Frankfurt one of the great benefits is getting to share ideas with industry experts. Two of these people who really know what they are doing are Brian Massey, founder of Conversion Sciences, and Chris Goward, co-founder and CEO of WiderFunnel Marketing Optimization. They both have recent books that will help you improve your website’s performance. Here are the particulars: […]
The global reach of Brainfluence is getting a boost. Japanese rights have been sold by Wiley, joining the Korean and Simplified Chinese versions in the Asian marketplace. Publication dates for the Japanese and Chinese versions aren’t yet known (at least by me) – if any Neuromarketing readers spots one of these in the wild, please let me know! […]
Book Review: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
Oren Klaff is an investment banker and deal-maker who, by his own account, has spent more than ten thousand hours developing a “neurofinance” approach to presentations and deal-making. Klaff uses a variety of brain-based techniques to control the flow of discussion and to keep the meeting participants engaged and curious.
I returned from my speaking swing through South America last week to find a nice surprise from Wiley, my publisher: a few sample copies of Brainfluence in Korean. The cover, amusingly enough, features a brain in a bottle!
I neither speak nor read Korean, so to find out how the title might read, I turned to Google Translate. It suggested this rather literal translation: “Read their thoughts do not even know them. 100 marketing strategies digging irrational consumer sentiment.” I assume it flows a bit more smoothly in Korean!
Amazon doesn’t seem to have a South Korean operation, but if you want to track down a copy here are a couple of links. I don’t know these sellers and can’t vouch for them, but they do seem to be offering the book:
Book Review: Drunk Tank Pink, and Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter
In Drunk Tank Pink, Author Adam Alter uses his own research and that of others to show how we are all influenced by factors we aren’t aware of or don’t acknowledge as important. As such, it’s a fun combination of Freakonomics and part Predictably Irrational. […]
The various editions of Brainfluence seem to have popped up early or without warning, and the new Russian translation is no exception. I noticed Amazon had a “paperback” listing for the book, which seemed odd – it’s available in hardcover, Kindle/e-book, and audiobook formats, but not paperback. Imagine my surprise when I found this: […]
Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet
“The fact of the matter is anyone can do neuromarketing without ever scanning a single brain.”
This statement from Douglas Van Praet, an ad guy who has scanned any number of brains (or, more accurately, had others do so on his behalf), sets the tone for Unconscious Branding. Van Praet isn’t your stereotypical ad guy, even though he’s a top exec at Deutch LA and has worked big-time clients on iconic campaigns. […]