Neuromarketing - Where Brain Science and Marketing Meet

Marketers, start your engines… a new fitness boom is about to begin. Neuroscience is back in the spotlight again, this time on the front cover of Newsweek in an article titled Stronger, Faster, Smarter. The article reports on work being done at the University of Illinois, UCLA, Columbia University, and other locations to establish the relationship…

One of the more interesting marketing books in recent years is The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson. The concept…

Exciting new research shows that subliminal messages do reach the brain, although their impact on behavior has yet to be demonstrated. Scientists at the…

One of the hottest marketing techniques in the last year has been viral video - create a clever enough video segment, and with minimal promotion it can reach a…

One of the more intriguing concepts in neuromarketing is priming, i.e., influencing an individual's behavior by the introduction of various subtle cues. This…

A new study suggests that ads on sexy television shows don't perform as well as those on tamer fare, and that advertisers need to look beyond the audience size…

Retail price tags are disappearing, as documented by MSNBC's Bob Sullivan in Whatever Happened to Price Tags?. Stores are abandoning the traditional stamps…

We recently reported on important new neuroeconomics research in Brain Scans Predict Buying Behavior. This study is the first that attempts to correlate fMRI…

There has been interest in neuroethics for years - the ethical dilemmas involved in everything from brain scans to cognitive enhancement drugs have been long…

The promise of neuromarketing has been the tantalizing possibility that marketers would be able to understand what consumers really think, not just what they…